Ticket Price
Free
Beverly Hills Bar Association
View AgencyThe Beverly Hills Bar Association (BHBA) has a long and stellar history serving the public good and the law – including founding several groundbreaking programs. The Beverly Hills Bar Association (BHBA) has a long and stellar history serving the public good and the law – including founding several groundbreaking programs. BHBA is in its tenth decade serving lawyers who live or work in and around Los Angeles County, as well as throughout Southern California and the world. BHBA serves its members while leading the profession, supporting and advocating for legislation and legal decisions, supporting equal rights, and championing the independence of the judiciary. The BHBA also advocates for justice by offering continuing legal education, networking events, marketing services, publications, leadership and professional growth opportunities, pro bono programs, and legislative advocacy activities. BHBA’s email list reaches nearly 70,000 legal professionals and its membership includes more than 7,000 lawyers and law students.
Message OrganiserWhat’s New in Influencer Marketing in 2026
Wednesday, May 27, 2026
Webinar
Event Overview
Influencer marketing continues to be one of the most powerful tools for connecting with consumers – but it is also under unprecedented scrutiny. In this program, Allison Fitzpatrick, Advertising + Marketing partner at Davis+Gilbert, will walk through what brands, agencies, and counsel need to know about the rapidly evolving legal landscape governing influencer campaigns. Drawing on recent FTC updates, NAD enforcement actions, and high‑profile class action lawsuits, this session will focus on how to maximize the value of influencer partnerships while minimizing regulatory, reputational, and financial risk.
Attendees will gain a deeper understanding of:
FTC Endorsement Guides and what “clear, conspicuous, and unavoidable” disclosures now require
Heightened enforcement risk from the NAD, State AGs, and the surge in influencer‑driven class actions
Legal issues surrounding virtual influencers, generative AI, and AI‑assisted endorsements
Child influencers and how child‑influencer laws are impacting brands
Must‑have influencer agreement provisions, including disclosure compliance, monitoring, morals clauses, and platform‑disruption protections
Earn 1.00 CA CLE hour of General credit
