Ticket Price
$525.00 - $575.00
*Payment is processed externally on the organiser's website.
The Center for American and International Law (CAIL)
View AgencyFounded in 1947, The Center for American and International Law (CAIL) is a nonprofit institution based in Plano, Texas, dedicated to advancing justice and promoting the rule of law through the professional development of legal and law enforcement practitioners worldwide. Today, CAIL's educational institutes have established internationally recognized forums and programs addressing law enforcement administration, energy law, international and comparative law, transnational arbitration, law and technology, criminal justice, and other relevant topics. Tens of thousands of lawyers and law enforcement officers from all 50 states and 130 countries have participated in CAIL programs. Ultimately, our success is dependent upon the leadership and support of our members. We invite you and your organization to join us.
Message OrganiserPolice-Media Relations
Monday, October 5, 2026 - Wednesday, October 7, 2026
Seminar
Plano
The Center for American and International Law, 5201 Democracy Drive, Plano, Texas 75024, USA
Event Overview
Law enforcement is under an intense amount of scrutiny for a wide range of policing practices. The modern Public Information Officer is at the crossroads to ensure organizational messaging resonates with the public and demonstrates the value and nobility that police agencies provide to their respective communities.
Attendees will receive expert instruction in core competency areas of media management, visual storytelling, and innovative content to bolster citizen engagement. Specific case studies including controversial force incidents, officer-involved shootings, employee misconduct and other relevant areas will be discussed.
Students will learn how to craft news releases, conduct media interviews and plan press conferences. Participants will also conduct in-person assessments with scenarios which will be filmed to provide immediate feedback on best practices and lessons learned. In addition, students will receive reference materials and checklists.
Topics
Current State of News
Basic Media Relations
Social Media Tools and Strategy
Creating Compelling Video Products
Creating Stunning Graphics Easy
Brand and Reputation Management
Being a Visual Storyteller through Photos
Preparing News Releases
Conducting Media Interviews
Managing Press Conferences
Navigating Controversial Force Incidents
Lessons Learned from Critical Incidents
Understanding News Cycles
Pitching Your Story to get Coverage
Best Practices for Modern PIOs
*Topics and/or instructors may change based on instructor availability.
